SEO

Google Tag Manager is the best tool to create, publish, and manage tags on your website. Tags empower you to track tiny user interactions, such as clicks or plays. You can then use them to add depth to other website data in Google Analytics.

Google Analytics tracks website traffic, and displays it in customizable dashboards. It’s a fantastic – and FREE – way to learn about your audience demographics and behaviour, plus traffic sources, content performance, campaigns, and more.

Ahrefs isn’t free, but if you’re serious about SEO it’s a worthwhile investment. It includes competitor site exploration, rank tracking, keyword research, technical website audits, and the most powerful content research tool we’ve encountered.

Google’s Keyword Planner is a free tool that helps provide keyword ideas and traffic estimates. It’s intended to help build stronger paid search campaigns, but you can also use it to get inspiration for creating search-friendly website content.

SEMRush is a huge paid SEO tool with multiple benefits for business. Its features include technical SEO audits, keyword research, competitor domain and advertising research, link building assistance, tracking, and even social media management.

Moz Pro is an all in one tool that helps businesses manage numerous aspects of their SEO campaign. It’s a great tool to use in addition to Google Analytics. When visitors come to your site, you gain insight as to how they got there. You see if they come from paid ads, search, or social media.